Web & Systems
Platform redesign
Retail & distribution business — Nairobi
40% conversion rate improvement.
The challenge
The existing site looked fine and converted badly: a slow checkout, product pages that answered none of the buyer’s questions, and orders that landed in an inbox instead of a system.
Our approach
Blueprint first — sitemap, buying flows, and systems architecture agreed before design. Then a rebuilt storefront focused on the path to checkout, connected to a CRM and automation stack so every order, abandoned cart, and enquiry triggered the right follow-up automatically.
The result
40%
Conversion improvement
0
Orders handled by inbox
Conversion rate improved by 40% against the old site, and the operations team stopped processing orders by hand — the systems now run without them.
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