Digital Marketing
Growth campaign
E-commerce retailer — Kenya
3× revenue growth in 6 months.
The challenge
Ad spend was scattered across channels with no shared measurement: campaigns were judged on reach, not revenue, and email sat unused while budgets went to ever-costlier acquisition.
Our approach
We rebuilt the funnel as one system. A single conversion goal across Meta and Google, creative matched to each stage of intent, and lifecycle email sequences that turned first purchases into repeat ones.
Every shilling was made accountable: weekly dashboards tracked cost-per-acquisition by channel, and budget followed the numbers.
The result
3×
Revenue growth
6 mo
Time to result
Revenue tripled within six months of the first campaign, with email lifecycle flows compounding the paid results month over month.
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